Writing about current events, or creating videos/podcast on current topic is easy, however, the trends fade fast. If you want long-term traffic on your written content or audio visual content, focus on evergreen topics, the topics that stay relevant for years. This strategy will help you get ongoing traffic. You might not get immediate traffic, but unlike current topics that stops accumulating views after a while, evergreen content generates regular traffic.

Edited July 4Jul 4 by Nomad

I lean toward evergreen content honestly. Trending stuff gets views fast but dies quick. Evergreen keeps bringing people in for months or years. That said I'll jump on trends sometimes for the boost but my core strategy is building a library of content that stays relevant.

I agree in that focusing on evergreen content will work out in the long term for you. The trending aspect can work in bringing new eyeballs to your content, but its the flash in the pan situation that work for such a short time.

I used to chase trends like it's the only way out, thinking that’s how I’ll blow.😂 But truth be told, evergreen content is the real plug. My old article from 2022 is still bringing some considerable views till today, while trending ones fade after one week.

Those evergreen posts are the best, especially for long term purposes . But trending topics will help bring that quick rush of engagement. I use the trending ones most of the time to pull new audience, then I used the evergreen ones to keep them around.