Gen Z is Still Crushing the Podcast Game (And Spotify is Dominating)

Hey creators! Just dropped some thoughts on podcast stats and honestly, the numbers are wild. The Big Takeaway: 55.9% of Gen Z listens to podcasts via Spotify. That's MASSIVE when everyone keeps saying podcasts are dying because of TikTok and YouTube Shorts. Spoiler alert: they're not. Platform Breakdown: • Spotify: 55.9% (Gen Z powerhouse) • YouTube: 20.6% (climbing fast) • Apple Podcasts: Under 10% • Everything else: Small slices What's interesting: The 12-34 age group is glued to Spotify, while 35-54 splits between Spotify and YouTube Music. Makes you wonder what'll happen when Gen Z ages out of that bracket. The Spotify Dilemma: Yeah, they're kind of gentrifying podcasting with all these exclusives (Joe Rogan, Call Her Daddy, etc.). You can't get these shows anywhere else, which is both genius business and kinda frustrating for creators who want broader distribution. Video Podcasting Rise: More people are watching podcasts on TV now. Wild, right? YouTube's pushing hard into this space, and honestly, having video gives you access to 5 billion potential eyeballs. Hot Take: You don't NEED video to succeed, but it helps. Good audio is still king. Most people listen passively anyway (driving, doing chores, background noise). Bottom Line: Whether you're Team Audio or Team Video, just get your content out there. Gen Z is hungry for quality content across all these platforms. Any Gen Z folks here? Drop your podcast listening habits below! What platform do you use most? Are you team passive listening or active watching?