The video discusses a significant problem on the streaming platform Trovo: the "treasure box" system and its abuse by "box farmers" (0:07-0:17).
Here's a breakdown of the issue:
Initial Purpose vs. Current State: Treasure boxes were initially introduced to help streamers gain a wider audience (0:27-0:46). However, this has led to a cultural shift where viewers primarily join streams to click on boxes for a chance to win rewards, with little to no actual interaction with the streamer or chat (0:49-1:07).
Impact on Streamers:
Lack of Interaction: The presence of box farmers leads to chat rooms filled with automated notifications, making it difficult for genuine interaction between streamers and viewers (1:48-2:04).
Trovo 500 Program: Trovo's attempts to combat this abuse, particularly within the Trovo 500 partnership program, have inadvertently caused more issues for streamers. Changes in audience demographics (e.g., non-English speaking viewers for English streamers) force streamers into more competitive tiers, requiring them to spend more on treasure boxes and stream longer hours just to maintain their standing (2:18-3:47).
Disillusionment and Exodus: This situation is causing many North American and English-speaking streamers to become disillusioned, leading them to stream less, abandon the treasure box system, or leave the platform entirely for Twitch or YouTube, or even quit streaming altogether (3:57-4:17, 8:50-9:07).
Proposed Solutions from the Community:
Region-Locked Discovery Boxes: Making discovery boxes exclusive to specific regions or communities (6:29-6:47).
Removing Treasure Boxes Entirely: Many believe the system is broken and should be removed if Trovo cannot fix it to be profitable for both the platform and beneficial for streamer discovery (7:08-7:39).
Limiting Box Runs: A potential middle ground suggested is limiting treasure box runs to one per week (7:39-7:48).
The video emphasizes that Trovo needs to find a solution soon to prevent the continued exodus of its core content creators (4:41-5:04, 8:42-8:49).
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