To be honest, it’s not as complicated as people make it sound. Just write naturally, include your keywords smartly, and make sure the content actually helps people. I used to overthink SEO until I realized Google just wants value. A lot of people love straight talk, so give them that and sprinkle your keywords naturally in your content. That's all!

I'm wondering if SEO is even as valuable as it once was, with the invasion of AI summeries and even Google Gemini providing most, if not all what people are searching for.