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The Platform Hopping Problem: How Many Is Too Many?

  • Administrators

With new platforms emerging constantly and established ones changing their algorithms, how do you decide where to invest your limited time and energy? Are you all-in on one or two platforms, or do you spread yourself across multiple channels? Share your platform strategy, discuss which platforms have given you the best ROI on your effort, and talk about the exhaustion that comes from trying to maintain presence everywhere. How do you decide when to abandon a platform that's not working?

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