Pricing creative work is one of the hardest business challenges makers face. How do you calculate what to charge when you're competing with mass production? Discuss formulas you use, how you factor in your time and expertise, and the psychology of pricing. Share experiences with being told your work is "too expensive" and how you've learned to communicate value. How do you price work sustainably without pricing yourself out of the market?
Pricing creative work is one of the hardest business challenges makers face. How do you calculate what to charge when you're competing with mass production? Discuss formulas you use, how you factor in your time and expertise, and the psychology of pricing. Share experiences with being told your work is "too expensive" and how you've learned to communicate value. How do you price work sustainably without pricing yourself out of the market?