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Should You Build Your Own Platform or Rent Space on Someone Else's?

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There's endless debate about maintaining your own website and email list versus building primarily on social platforms. What's your strategy and why? Discuss the trade-offs between platform reach and owned audiences, the effort required to maintain independent properties, and how platform changes have affected your business. If you've migrated from platform-dependent to platform-independent (or vice versa), what prompted the change?

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