If you want your articles, blog posts, ebooks or any kind of written work to perform well, bring engagement, get traffic, get conversion, etc. you need to create content that performs exceptionally well on search engine and social media. If your content ranks top on search results and if it gets viral on social media, you can get traffic and generate revenue. How does that happen?

1. Write Long Headlines

2. Use Plenty of Subheadings (H2 and H3 Tags)

3. Write Long-Form Content

4. Include Lists Frequently

Would add in that the quality of your content be the driving force. If your posts or articles are built to just get SEO and compete with all of the other SEO-based content. You might find you're up against a lot of competition.

I have a simple rule, write what people are searching online, write on topics that are not much available but a lot of people try to find them online. However, I don't write to impress algorithm. I write for humans. Interestingly, if your content can attract human readers, search algorithm will also start pushing up your content.

This is what I feel many are forgetting about. Writing for the human readers are more important than trying to craft something an algorithm might find. For up-in-coming writers are getting stuck behind the ChatGPT train and feel that they have to coax their writing in a way that'll please the algo-gods.