If you want your articles, blog posts, ebooks or any kind of written work to perform well, bring engagement, get traffic, get conversion, etc. you need to create content that performs exceptionally well on search engine and social media. If your content ranks top on search results and if it gets viral on social media, you can get traffic and generate revenue. How does that happen?

1. Write Long Headlines

2. Use Plenty of Subheadings (H2 and H3 Tags)

3. Write Long-Form Content

4. Include Lists Frequently

Would add in that the quality of your content be the driving force. If your posts or articles are built to just get SEO and compete with all of the other SEO-based content. You might find you're up against a lot of competition.